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Stormers 2014 Adidas Amazing Race Jersey Launch

Stormers 2014 Adidas Amazing Race Jersey Launch

After photographing the legendary Stormers in Studio (can see some pics HERE), as part of the launch activation for the 2014 Adidas Stormers Jersey, we set out on an ‘amazing race’. Three teams consisting each of a Stormers player, a SA personality and a Stormers fan, raced across Cape Town to be the team to unlock the new 2014 Stormers rugby kit. Competing in a challenge at Newlands Stadium the teams had to convert three kicks and learn a synchronised dance taught by the lovely DHL dancers. From there they ran on foot to SACS High School where again the race was to complete a rugby quiz in a classroom and a running drill on the field where the players were met with young fans searching for autographs by their heroes. From SACS the teams were off to UCT to face paint the Adidas and Stormers logos from memory and do another running drill – as you can imagine they were pretty tired at this point. The final destination was the V&A Waterfront where they searched for clues to the combination that would eventually open the locker in the Adidas store revealing the new kit. It was a nail biting day and everyone really enjoyed the race, and the bottom line – the new kit is awesome! Go Stormers!

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